Do you remember your favourite childhood nursery rhyme?  How about your favourite toy?

There's something intrinsically special about a child's favourite toy.  Up to 70% of young children develop strong attachments to objects such as toys or blankets. In studies, psychologists have found children become emotionally attached to cuddly toys because they intuitively believe they possess a unique essence or life force.  Even very young children become attached to these intangible qualities that cannot be replicated.  

A child's favourite toy, often one of their first toys, is likely to become a very important part of their daily routine.  In fact, that special toy may even become a part of a child's "growing up" story.

A quality, timeless toy is a beautiful, thoughtful gift to give a new baby. 

Recently launched in store is the And the Little Dog Laughed collection.  Designed locally by Kylie Platt, each high-quality soft animal has its own unique personality and features a cute little bio its swing tag.  Kylie has a passion for fabrics and design, and designed the range with different fabric combinations, adding layers for detail and effect.  

These high-quality toys are simply lovely.  Each is unique, super sweet, and perfect for inspiring a child's imagination. Just like a favourite nursery rhyme, these toys will never be forgotten and always be cherished.